Aathaworld can be your preferred design and build contractor for exhibition booths in mall, outdoor and indoor event space. Exhibition is a very grand periodic show that can be held annually, twice a year, once every two year or more. Exhibition can be held for only a day, few days to a week too, depending on the size, industry and frequency of this specific exhibition. Exhibition has a very main objective, in which the commercial trade is direct sales, information exchange and negotiation between suppliers and consumers. There are Business-to-Business (B2B) and Business-to-Consumer (B2C) or mixed models, but the main purpose is still reaching the potential new customers by showcasing existing or new products and services. Exhibition contractor in Malaysia says there is another simple definition of exhibition, it is the promotional method or known as a tool to bring sellers, buyers regardless of competition players in the setting of commercials. Typical statements have also concluded that visitors who attend the exhibition are keen on those products or services because money and time spent are there, no one will really waste their efforts and precious moments at somewhere that have no value to them. Although many exhibitions nowadays are free to enter, visitors will still need to pay for petrol travelling there, parking fee and even public transportation needs to be paid at certain fares too. Exhibition is a very focused platform that gathers intended audiences to visit, traffic flows targeted by the exhibition organizer must be able to meet the appetite of exhibitors. Exhibition contractor Malaysia will take up this promotional tool that is held annually, to make sure they are showing up together with brands of peers in the industry. Keeping an eye to what competitors are offering, meeting customers to know deeper of the trend, their preferences and also advertising themselves for this grand event. Compared to organizing at own’s event, the effects of exhibition will be larger since it will put up all the players into a exhibition hall where traffic of visitors will also be better since customers prefer to play a tour at somewhere that can enjoy more varieties of products and services; in there, they can view, explore and engage with many other brands of the specific industry.
Compared to personal usage in which the end user market’s buying and selling represents, exhibition is definitely more important to be utilized by business owners who are in industrial sectors since it allows essential information and sourcing to play a role in the purchasing process. According to an exhibition contractor in Malaysia, printed advertising materials such as leaflets, brochures and even samples could work better in exhibition distribution compared to ordinary models. There are so many kinds of advertising ways including newspaper, magazines, video ads, email marketing, social media ads, display ads, radio, podcasts, outdoor billboard, product placement but all these might not have the same effect as what can be contributed in the exhibition. As we have said that, the main objective of the exhibition is to direct the intended right audience who is serious in purchase consideration to the event. However, exhibition events might be costly to many merchants since the setup cost from renting the space, logistics charge, design and build the booth by hiring specialists, printing marketing materials, getting freelancers to be there promoting, distributing those printed leaflets to dismantling after the event has ended. Exhibition contractor Malaysia claims that it can be cheaper if a merchant can appoint someone who could plan properly and the specialist is also a turnkey builder of the booth who can include design, fabrication, installation with also the package to discuss, arrange and coordinate with organizers as well as other stakeholders. The cost per customer is averagely high and therefore, merchants who opt to set up the booth shall take this opportunity well enough so the worthiness can be utilized at the optimum level. Normally, the exhibition organizer will put up the registration booth where they gather visitors’ information for research and development purposes while some of the exhibition nowadays will go for e-badge. The advantage of e-badge with QR code available printed on it allows merchants to scan for contact details of the visitors who drop by their booth, including their company name, position, specialization, purpose, address, email and other general information. Exhibition contractor in Malaysia says the main advantage of getting electronic way in physical trade fair is to make sure those visitors who did not bring enough business card can enjoy smooth after-visit service from the booth they visit, since merchant will follow up personally after the event such as visiting the customer’s office for product presentation, sample handling or to real project discussion if there is any.
Going green and environmentally friendly is also a selling point of the exhibition theme since many people in a wide range of sectors are so keen to go paperless. Exhibition organizers are also looking for more and more marketing ways to attract merchants to buy their booth space since the world is concerned about responsibility to the mother earth now. Furthermore, they are also promoting themselves by having packages that include standardized booth setup with friendly design at an affordable price. However, exhibition contractor Malaysia says that this is not really workable for many industrial exhibitors who want to put up their product or machine that is larger in the size. Moreover, some customers wish to locate more than one product might face the feasibility of doing so. Product demonstration is another opportunity given during the exhibition since the usefulness of a live showcase will definitely clarify more to the customer compared to watching video online or through a website. At the same time, technical sales executives who base at the exhibition can explain the advantages, features, properties and share every technical know-how to the customer. Exhibition contractor in Malaysia says even casual interest walk-in kinds of visitors will be interested in the products through the triggering of actual demonstration by those suppliers on the sport. Customer’s challenges of using existing or previous products can obtain specific brand owner or manufacturer’s clarification while company image can be regained through this good opportunity. Feedback of customers will be more genuine and prompt when you introduce new products and services while customers can hands-on to feel that too. For those manufacturers who wish to recruit distributors or dealers, this is also a good platform to get awareness, contact with potential partners and getting more ideas of the specific market they want to enter. Exhibition booth contractor Malaysia does serve a lot of foreign companies or brands who wish to participate in local events or those exporters based in Malaysia that want to go overseas. Compared to e-marketing, exhibitions can reach better to local people and partners when your brands are new or the country itself is still under developed.
Where to Get Exhibition and Event Booth Contractor Malaysia
Aathaworld offers exhibition hall venue, measurement, event kiosk, event booth, exhibition booth design, supply, fabricate, install, repair, refurbish as well as carpentry works for all types of industries, food and beverage, aviation, tourism, education, fashion, wedding fair, book fair, industrial equipment, construction materials, heavy machinery, consumer goods, light industry as well as other heavy sectors. We also offer design, consultancy, customize fabrication, supply and install of all range of booths, kiosks, event setup, other residential and commercial carpentry jobs. As exhibition booth supplier and carpenter in Malaysia, we will include from discussion of package to organizer of event, self-organized e