Building Materials Distribution Channel Malaysia
Building materials buying and selling should be channeled through a proper platform, either from online or classical offline methods. There are many electronic platforms that allow merchants to publish their products, advertising it and reaching out to the mass market. It enables quality leads to approach and source via proper governed intermediary as this online agency channel operator will hire a group of team to actually filter as well as verify their users (both buyers and sellers). They will also make it digitized by outsourcing coding companies that provide such IT services or most of them will be DIY (Do-It-Yourself) internally from employing teammates who are good in programming, also known as software engineer, programmer, digital architect or so other cool names to be derived as the demands grow.
Compared to classical leads generation through cold calling, exhibition, door-to-door knock or referral; there must be pros and cons too as nothing in the world could be as perfect as we thought in most of the time. Depending on what the business model is, product nature, commerce direction, budget, time and other resources equipped by merchants; what you want is the key priority in order to achieve the objective at your vision. We can dissect further through several examples, since it will help merchants to absorb different perspectives from experienced sharing by our supply chain. For instance, sanitary wares and fittings product resellers who only target retail market end users instead of project developers shall utilize fully the available marketplace to even publish their price with warranty and services included. Some but not all of stockists are carrying multiple brands and have such advantages that even plumbers who are in a rush to get stock during weekends or public holidays where ordinary hardware shops are closed.
Project-oriented distributors for certain brands or products will actually protect their principal and be competitive by not sharing too much information online where peers in the industry could actually obtain those data to bring drawbacks to the success rate in any tender. However, bread-and-butter business from retail line is also essential for organization to sustain as project sales could take longer time to be realized, delay in project progress, competitiveness issue due to multiple brands in the market; they might have other challenges since rarely to have big project to be existed at all time, credit term duration for cash flow as well as the credit risk involved in certain type of projects. Commodity products such as steel bar, cement, waterproofing, brick, timber are price-sensitive range in building materials, players tend to be more careful on how they approach customers (mainly contractors).
However, when hardware shops are concerned, owners shall put their products online to some specialized platform that only sell building materials or create their own website to be user-friendly in purchasing products. Algorithm works well through appropriate channeling of leads to your website or at least from the middleman platform with factors such as keyword, location, price target, quantity, project appetite, specification, stock availability, brand and many more. The industry is fair enough to achieve equilibrium as in supply-and-demand play a critical role, price wars could happen temporarily but it will not be sustainable to gain market share forever. Service quality and integrity are still the fundamental attractive points that make recurring sales from customers, therefore, offline channels or marketing approaches are undoubtedly irreplaceable. E-platform or digitalization can only elevate the market reach, exposure of brands, expansion of customer base, accelerate the conveniences and other equivalent benefits.
Where to have the Right Buying and Selling Channel in Malaysia