Fortifying Marketing Team | Products & Services
Marketing shall be done both online and offline in order to reap the best benefits from today’s world since the inception of the world wide web or the internet have helped the globe connect easily through an accessible flow of information. From search engines, social media, online marketplace to your own platform (for example, your website), consumers can now get plenty of contacts and information about what they need to look for. Of course, there are also companies that opt not to go for digitization or at least market their goods and services online. These organizations might lose the market share and potential bigger stake in the online world where users source what they want from there. At the same time, some innovative enterprises purely run their marketing and sales online while hiring zero conventional sales force to push their items in the industry by pitching one by one to customers. There is no right or wrong business model or advertisement method in this topic, depending on what your offering is.
The best is to combine both ways when your products and services require hybrid communication channels to sell best, especially for construction products that your aims are mostly to designer, contractor, developer or homeowner. Your reach is determined by your category of product and service, but for most of the construction materials, a requirement to view samples, mock-up unit or service showcases are making showroom or some sort of physical visit by your team as well as dealer to customer’s place to do some sorts of presentation make more sense. There are brands from overseas but yet, they still appoint local distributors to do their stockpile, marketing and also invest in a presentable showroom to impress customers with solid support. Foreign principals usually do so because they are confident that local representatives could do more magic in conveying the convincing sales pitch better, as they know the culture of localities. There are also pros and cons, it is basically to check whether the structural orientation on how it works feasible or not, can be modified at the later stage when things are not going in the right direction too.
To expand further on how should MSME (micro, small, medium enterprise) work with their limited resources to grow their businesses, they should also conduct consultancy with specialists from e-platform, a digital software engineering firm, marketplace merchant acquisition team, government officers (as some local authorities will provide incentives and tax rebates to encourage more digitization or transformation plan), corporate and marketing technicians. There are few ways to try your channels, and most of the platforms offer a free trial for a week to a month too. Definitely, we believe some also can accept free vendor registration without paying any commitment fees, and the advertising boosters can then be purchased as credits when they find it fruitful to create more traffic by purchasing more optimization plans. The contractor can also do so, but then, they should also have their teammates do actual offline marketing of their services, from portfolio presentation, discussion of design scope, site visit and assessment to more.
Where to Get Digital Platform to Buy and Sell in Malaysia
Aathaworld Sdn Bhd does operate digital platforms while supplying a wide range of construction material, engineering, fabrication, industrial, equipment and building hardwares who will also conduct the contractor installation service either appointing their installers or directly carry out your requirements on our own. Scope ranges from new building or existing upgrading, plants, renovation, maintenance works, for your light to heavy industrial processing plants, factories, mechanical work, commercial, residential or other construction projects in KL Kuala Lumpur, Selangor, Klang Valley, JB Johor Bahru, Penang, Malacca (Melaka), Seremban Negeri Sembilan, Perak, Pahang, Kuantan, Kelantan, Terengganu, Perlis, Alor Setar Kedah, as well as Sabah and Sarawak for East Malaysia; We are also interested to be your marketing marketplace for your design service, service contractor, consultancy such as engineering, architectural, certification body to materials supplier who can be installer who does propose and construct. Work with us for your projects in other countries of Southeast Asia (SEA) countries such as Singapore, Myanmar (Burma), Cambodia, Vietnam, Laos, Thailand, Indonesia, Philippines, Brunei, Bangladesh as well as China, Taiwan, Hong Kong, Australia and New Zealand.